When To Give Your Website A Facelift

In today’s design driven business world your website is a consumer’s first impression of whether your company is legitimate. The same goes for prospective employees and potential clients. Like most companies that have been successful for the past few years updating the company website is probably on the to do list. But not all companies realize how important an updated website is, not only can it increase revenue it can do the same for potential client opportunities. Simple statistics tell you that every time your business is visited on the web 2 out of 3 will go to another company if they feel on look alone the site is questionable.

Older designs can cause visual fatigue which means a visitor may no longer “see” the information on the site, including recent updates or changes, because the site is all too familiar. Visitors expect freshness and newness because of the dynamic quality of the web. The other reason why websites should be updated is the more frequent updates the more likely the site will stay high on the page ranks of search engines. Only periodically will you need to do more of an overhaul on your website.

Determining when to do so depends on the type of website you have. A site that just describes a company and its services and capabilities is considered to be a “brochureware" site. These type of sites don’t use a lot of technology, like e-commerce or blogs, and should only be updated every three years at a minimum. But if the company changes frequently so should the websites look, for example magazine sites or fashion sites. Content-managed sites have a system that enables you or your employees to update the content regularly, giving the ability to add things like news posts and project notifications.

So exactly how often should websites get a total facelift? All sites should be given a fresh appearance at least every four years. Of course if your business or strategic plans change significantly so should your website. If your thinking of revamping your site let Rayshawn Technology help you in making the right decisions.

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